Why Should Businesses Opt For A Responsive Website Design?


A responsive web design is no longer a trend; it is a necessity. This universal tool is being used by most of your competitors to increase the economic viability of their websites. Would you like to lag and lose customers to the competition? If not, then, you should immediately avail of responsive web design services being offered by a good web design company like Neuronimbus.

But before we talk about the advantages you gain by doing so, let us understand what a responsive website design means.

Responsive website design: a short explanation

When fluid grids and flexible images are coupled with media queries to make a website perform consistently irrespective of the device used or what the screen size, platform, orientation etc. are, such a design is known as a responsive design. Such a website essentially scales its elements and contents automatically based on the device used. The goal is to ensure your website does not require unnecessary zooming, panning, scrolling or resizing to suit the requirements of different devices.

Websites that are not optimised for different devices make it difficult for users to navigate the website. Hence, such businesses lose customers and see a huge reduction in conversions.

Benefits of implementing a responsive web design

The idea of a responsive web design positively impacts several aspects of your business. Let us take a brief look at 5 such important benefits that should help you to decide on a responsive website design.

  1. Cost-effectiveness: Previously, companies who wanted to enhance conversions and tap into the mobile-user domain would opt for different websites for different devices. This was neither feasible nor practical. It was downright costly and time-consuming. Getting different websites designed to cater to people using different devices can never generate a good ROI. The alternative is a responsive web design. When you opt for this, you have one website designed that will adjust the page options to the parameters of the different devices used. This will help you to:
    1. Reduce the cost of developing and maintaining many websites
    2. Enable you to invest ample money to ensure a superlative website

Furthermore, performance consistency will also increase your user loyalty.

  1. Enhanced user experience: The need to attract a bigger audience and facilitate conversions has made online business extremely competitive. Additionally, users demand convenience and easy navigability. Ensuring a pleasant experience for them while interacting with your products or services attains paramount importance in this scenario.

Non-responsive websites suffer from adaptability issues when different devices are used. Hence, users get distracted and irritated when using such websites. As a result, the conversion rates suffer.

Alternately, if you have a responsive website, users will find it easy to navigate and feel comfortable spending time on your website. Consequently, you get more time for user conversions. The aim of every online business is to attract a larger audience and a responsive website helps to attain this easily.

  1. Improved search engine rankings: Ranking high on the search engine results page increases the visibility of your website. Access to a greater audience enhances your rate of conversions. While you know that it is imperative to rank among the top few, what you are unaware of is that Google and the other search engines place greater emphasis on responsive websites. With mobile-friendliness, being a criterion that search engine crawlers use to rank websites, having a responsive website will result in superlative rankings on the SERP.
  2. Easy management: Search engines also prefer dynamic websites. Regular updating and refreshing of the website make it dynamic enough to be preferred by search engine crawlers. This becomes easy when you have a responsive website. Along with the responsive web design services employed to look after the website, you can also make changes to the website. This makes the website more flexible and facilitates higher conversions.
  3. Higher retention and conversion: Several aspects of a responsive website that are incorporated during its development help to enhance conversions, increase customer retention and reduce bounce rates. The three main elements that facilitate this are a pleasant user experience, cross-device support and higher SERP rankings. A responsive web design facilitates all this and more.
Statistics prove that a responsive web design enables 15% higher conversions than a non-responsive website. Hence, when you adopt a responsive website design, you only stand to gain.

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